![]() ![]() A hashtag, denoted with the pound sign, is used to index words or phrases on Twitter. As on other social media platforms, use the “at” symbol with a user’s handle to tag or mention them. What Twitter terminology should you know?įamiliarize yourself with the following terms when using Twitter for business. As with your header image, you can change your pinned tweet whenever you want. It should be interesting and represent what’s going on with your brand. Your pinned tweet is the first tweet people see when they visit your profile. Unlike your profile picture, this image should change regularly. You can use a header image behind your profile picture to highlight promotions, events or news about your business. Include information such as your location, business hours and business website Your bio gives you up to 160 characters to describe your business. Many brands use their corporate logo as their profile photo. It should visually represent your business and brand. Your profile photo is displayed on your profile and in every tweet you post. You’d likely use your business name or brand name as your display name. Your display name appears above your Twitter handle on your profile and can be up to 50 characters. It can be up to 15 characters and should help people find your business easily. It’s the name at the end of your Twitter page’s URL and the name other tweeters will use to tag you in posts. Your Twitter handle is your - your identifier on Twitter. Profile elements work together cohesively to best represent your business. Your Twitter profile comprises the information about your business you wish to share publicly, as well as tweets you’ve previously posted. Here’s a rundown of Twitter basics to help you gain a fundamental understanding of the platform and how it represents your business. When using social media for business, understanding a platform’s elements is crucial. These features make it a more versatile content strategy tool. However, subscribers to the Twitter Blue premium subscription can write tweets of up to 10,000 characters and use bolding and italics in their tweets. The company has started rolling Representative tweets on Twitter for Android and iOS, and it is working to bring them to the web version of Twitter.Tweets can be up to 280 characters long. Adding more context to trending topics on Twitter is the latest effort of the company to make its platform easier to understand. The company was struggling to find new ways to attract a larger audience, and Twitter has been focusing to simplify the on-platform experience. Many people found it difficult to understand, and even more difficult to use Twitter. In 2015, the company acknowledged that it had struggled to connect with the mass market. It is worth noting that the platform will not show representative tweets for all trends.Īlthough it is a small change, it is an important one in the broader context of the company simplifying the on-platform experience. The company’s algorithms are designed to identify representative tweets that are not spam, or posted by Twitter accounts that are trying to take advantage of the platform’s system. Twitter’s algorithms and curation team evaluate if a tweet is very reflective of a specific trend and popular on Twitter’s platform. The algorithms of Twitter and its curation team determine if a specific tweet represents a trend. ![]() The company wrote in the blog post that a right tweet can sometimes help make sense of a trend, and starting today, a representative tweet will be pinned to trends to provide more insight about a specific trend. On Tuesday, the company announced in a blog post that Twitter will provide context to trending topics on the social media platform via representative tweets as well as curated descriptions. Now, the company is going to help people discover why a certain topic is trending on Twitter. And a lot of time, it is just not clear why a specific phrase is trending on the social media platform. ![]() The trending topics lists of Twitter can be problematic for several different reasons, for instance, the algorithm of Twitter will sometimes highlight offensive terms, or the trends sometimes amplify divisive issues. The company has been working to provide more context on what is happening with labels on tweets and accounts and related articles on trends. However, we sometimes look at one word or phrase trending on the social media platform and ask ‘why is this specific word or phrase trending on Twitter?’ In a blog post, Twitter wrote that this particular question was tweeted more than 500K times during 2019. A trending topic on Twitter’s platform shows what everyone is talking about right now. ![]()
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